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| Growth of shops mapped on OSM for selected Local Authorities (See Analysis section below for commentary) |
Areas of Interest were introduced on Google Maps back in 2016. Loosely they correspond to shopping, entertainment and cultural areas with large clusters of relevant points of interest. No doubt Google not only used map features, but also other sources of data such as location of Android phones to calculate the footprints for Areas of Interest (shown in a pale orange or salmon colour on Google Maps).
There are issues with the Google implementation, some discussed in this CityLab article from 2016. My own examination of Google Maps confirms that shopping areas which are otherwise equivalent in range and type of shops are chosen as AoI in wealthy areas, but not in poorer areas dominated by social housing. I also found some places, notably the UBS IT centre in Altstetten, Zurich, which have erroneously been identified as AoI by Google. The work of Geometalab is therefore interesting not just in terms of whether OSM data can be used to calculate similar areas, but also to provide suitable data where biases based on socioeconomic status can, at least, be identified and corrected because data and code are open.
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| Zurich, centre and Aussersihl districts, showing Areas of Interest. Work of Geometalab, derived from OpenStreetMap data. |
This post is a first look at the problem for one class of POIs: shops.




